How can you measure your goals and why is it so important?

Everyone knows that it is much easier to set goals than it is to accomplish them. I could set a goal today to lose 20 pounds. However, unless I have a diet and workout plan that I stick to, the chances of me losing weight are very slim. It would also be hard to know how much weight I am losing if I didn’t stand on the scale from the beginning to the end of the process. How would I know where I started or if I was close to the finish? What if I was gaining weight and didn’t know to change what I was doing…all because I never measured? All of these problems can be easily avoided with one easy step…measuring.

Track Your Progress

All goals need to be measured whether they are personal or business related. If you don’t mark where you are starting from and every step an along the way, you will easily lose focus, and not find your way to the end goal. Progress can be tracked in many ways. In the example of losing weight, you might set a goal to weigh yourself either weekly, bi-weekly, or monthly to measure how you are doing. However, if you are looking to set and measure goals for a company this may be measured in a different way.

A few ways to measure goals include:
Divide and conquer:
Set daily goals to accomplish as a team. Each team member can take a task or tasks that need to be done and that they plan to complete by the end of the day, week, month, etc. Challenge your team to go for the longest streak possible without missing a task by the deadline.

Checklist: Who does not love marking something off their checklist? Keep a list of everything you complete each day to keep track of your progress. This could be done with a group or as an individual.

Time yourself: Timing yourself will challenge you to remain focused on the task at hand and help you measure your time and efforts put into a certain project.

Accountability and Support

A huge component in setting and completing goals is accountability. If I decide that I want to move forward with losing weight, I’m going to be much more likely to commit to such a goal if I tell a few others what I am trying to do. I will most likely be even more successful if I have a few friends join me in my weight loss journey. Their support will help me resist cravings and will keep me in check if I am slacking off at the gym.

By verbally sharing your goals and accomplishments with the team, you will encourage them to join you, celebrate with you, challenge you and keep you accountable. By sharing your goals as a team, you can measure them daily or weekly to hold yourself and others accountable. This will also help you measure how far you have come and how much closer you are to your goal.

What can you do if your measured goals fall short?

Creative Snacks:

1. Don’t Quit, Just Reassess

Quite often, even when we take the proper steps to accomplish a goal, it’s possible to end up with a less successful result. When this happens, don’t get down in the dumps and give up, instead use this as an opportunity to reflect. It’s important to view failing as a platform to revamp the path you take toward completing those goals. Assess how contributions to the task could be improved upon or done in a different way with the team, then form a new plan that fully utilizes everyone’s talents.

2. Be Clear & Concise

Make sure to be clear with everyone on the team what your expectations are gearing up to the second execution toward the goal. Explain to your coworkers the vision you are trying to achieve and communicate effectively to the group. Break down each part of the goal to make sure that everyone is on the same page, so there is no lack of understanding regarding the level of performance and quality expected. When you lead by example and hold yourself accountable in front of your team, members will feel there is less of a communication barrier.

3. Move Forward and Achieve Together

Remember, while it’s important to acknowledge responsibility for a failed goal, but don’t dwell on it or pointlessly blame one another, that is just a waste of time. Instead, you need to be working toward being productive and improving team dynamics! Use a failed experience as a learning opportunity for not just yourself, but also as the chance you have now been given to improve the group’s interpersonal communication and shared the passion for the organization or agency. Bring it back to the core principles and mission of the group to move forward to achieve bigger things. Set steps and deadlines together, so you be successful together.



Charity is the Content Specialist for The Weigel Creative group

She is passionate about Marketing, Learning and Training. She finds it most exciting when she gets to share tips with others that she has learned from past experiences. She loves digging into new subjects and sharing the best information with her readers. “There is just something exciting about knowing that what you’re doing is helping someone else excel at what they do.” Charity believes that life should be enjoyable and done in excellence, and continual learning is the best way to start!

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