Make The Right Moves

When running a successful business in this day and age, it is not enough to just have some social media accounts and do basic digital marketing. It’s important that you utilize all your platforms and resources in order to set yourself up for success, this, of course, includes creating a mobile app once you have developed a loyal brand following. There are various benefits that stem from having a mobile application that will positively impact your business and strengthen your connection with your consumers.

1. A 24/7 Hour Tie To Consumers- When your customers have you right there on their phone, they feel they have inside access to you and it’s a more intimate interface. People spend any extra time on their phones during the day, whether it’s to go on social media, online shop, look up event details, or just browse the web to their heart’s desire. It’s worth the time and investment to develop an app because if you don’t, you are hindering your business’s reach to a wider amount of consumers.

2. A Comprehensive Selling Approach- With all the information at their fingertips, they can really dig into all the details about your products or service at their own pace and make an informed decision. When you can provide constant, immediate updates to your audience that aren’t just through another email, it provides immediate knowledge. An app offers all the same information a website does but in a more engaging capacity.

3. Strengthens Your Brand- There are a lot of things that contribute to building an established brand, but a mobile app is one of the main staples within the marketing sector. It’s basically a compact version of your official website and should also reflect what your business is all about. It’s important to have a consistent brand image across all types of platforms and applications. All these technological extensions of your physical store and business, it’s really just an extension of who you are and what your mission is as an entrepreneur. You define how you are shaped, so customize things in the way you want your audience to see you.

4. Improves Customer Engagement and Stand Out- Keeping a competitive edge is important and you can create a mobile app even when you are just getting on your feet because then you are ahead of the game compared to other smaller organizations around you. When you are able to communicate with your audience in an efficient, insightful way- you start gaining brand loyalty. It is key to be accessible and approachable to customers because they want to know that they are just a  walking dollar sign to you, that you are trying to make their life easier or more productive in some capacity. o show your following why you do what you do and make real efforts to communicate in all spaces.


How Do I Even Start Building A Mobile App?

Creative Snacks:

1. Brainstorm and Curate A Clear Idea

The first step in building an app is to sit down and make a blueprint concerning the aesthetic, along with functionality of the app. Examine other apps of businesses that are similar to yours and see what improvements you could make if you had a similar design. You have to do your research if you are going to create something that is more engaging and impactful to consumers compared to competitors. Make a list of all the things you like about applications that you regularly use, those simple features can make all the difference.

2. Find Somebody Who Shares and Understands Your Vision

The next step in order to build an app is to find an app developer that understands your vision and your business, someone that gets what you are really trying to accomplish besides selling a service or product. Make sure you are conveying to them clearly all your ideas and how you want customers to engage with you. Being transparent and honest about your app plans will allow the developer to translate that into a mobile space.

3. Always Be On Top Of Your App

After your app has been developed and is running, always make sure you are coinciding new Website and business developments with the app. This may seem like common sense, yet things can always get lost in the shuffle. The small details always matter and shouldn’t be overlooked. Pay attention to constructive criticism and reviews to improve your app, along with your overall Business so that your customers feel like they are actually being heard.



Meredith Is The Content Strategy Specialist For Weigel Creative Group

I always looked for ways to express things people in manners that were anything, but generic and jading. Developing a connection with readers is a lot easier, then people think- it’s just about being honest with adding a creative angle. Content creation and strategy are some of her favorite areas within communications and are what she works to translate information to in whatever form. “It’s all about telling a good narrative, no matter the medium or platform. There is always a way to create engaging, dynamic content to connect with people over”

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